Welcome to Bloxburg Coffee Stain Ownership: The Complete History

Few acquisitions in Roblox history were as quiet — or as expensive — as the Welcome to Bloxburg Coffee Stain deal. In 2022, a Swedish company best known for Goat Simulator and Satisfactory bought a block-building social game that millions of Roblox players had grown up with, and for a while almost nobody outside the deal knew about it. The Welcome to Bloxburg Coffee Stain story matters because it explains who owns one of the platform's most enduring roleplay experiences, and how a studio founded by nine students grew into a publicly traded group with a Roblox hit in its catalog.

What the Welcome to Bloxburg Coffee Stain Deal Actually Was

Coffee Stain Group AB is the parent of Coffee Stain Studios, a Swedish developer founded in 2010 in Skövde by nine University of Skövde students. The studio's breakout title was Goat Simulator, released in April 2014, followed by Satisfactory in September 2024.

Coffee Stain had already changed hands once before the Bloxburg deal. In November 2018, the Coffee Stain group of companies and its intellectual property were acquired by THQ Nordic AB — later renamed Embracer Group — for 317 million kr, roughly $34.9 million at the time, according to Wikipedia's profile of Coffee Stain Studios. Coffee Stain kept operating independently inside Embracer.

The Bloxburg purchase arrived as part of a wider Embracer buying spree. In August 2022, Embracer confirmed it had acquired a "secret developer" for $100 million that would be moved under Coffee Stain. In December 2022, several news outlets identified that developer as Shortcake AB, the studio behind Welcome to Bloxburg, and reported the price as $100 million. The studio was renamed Coffee Stain Gothenburg. The game's creator, Coeptus, publicly confirmed the partnership in January 2023, which is what turned months of player speculation into an official Welcome to Bloxburg Coffee Stain connection.

A Timeline of the Welcome to Bloxburg Coffee Stain Acquisition

The dates below follow the Wikipedia profile of Coffee Stain Studios, whose page was captured on 2026-10-12.

The Game Behind the Welcome to Bloxburg Coffee Stain Purchase

Strip away the corporate paperwork, and the asset Coffee Stain paid for is a social roleplay game. The official Welcome to Bloxburg page on coffeestain.com describes it as an online social game on the Roblox platform and organizes it around three pillars.

• Build: design and furnish a home, customizing furniture, appliances, and decorations — a cozy cottage, an extravagant mansion, a casual coffee shop, or an elegant five-star restaurant.
• Work: take on in-game professions such as delivery person, pizza baker, or hairdresser.
• Relax: meet friends, roleplay, start a family, customize your character and age, visit the gym, drive around town, and cook meals.

The same page credits development to Coffee Stain Group AB and lists the company's registration number and its address in Skövde, Sweden — the same city where Coffee Stain Studios was founded in 2010.

From Shortcake AB to Coffee Stain Gothenburg

The mechanics of the deal are straightforward: the studio kept making its game, but its name changed. Wikipedia's list of Coffee Stain Holding companies notes that Coffee Stain Gothenburg was founded as Shortcake AB and acquired in August 2022. That makes the Bloxburg developer one of the group's Gothenburg-based studios, alongside Lavapotion, in which Coffee Stain took a majority stake back in April 2017.

The transition was never announced with a trailer or a roadmap. It surfaced through financial reporting first, then through the creator's own confirmation in January 2023. That low-key rollout is part of why the phrase "Welcome to Bloxburg Coffee Stain" still puzzles players who assume the game is fully independent of any publisher.

Where the Welcome to Bloxburg Coffee Stain Deal Fits in the Portfolio

Coffee Stain's own homepage, as captured on 2026-10-12, lists Welcome to Bloxburg among titles including Valheim, Satisfactory, Goat Simulator, Deep Rock Galactic, Teardown, Huntdown, Songs of Conquest, Sanctum, and A Story About My Uncle. The same page names the group's studios: Coffee Stain Studios, Coffee Stain North, Coffee Stain Publishing, Ghost Ship Games, Lavapotion, Box Dragon, Easy Trigger, Invisible Walls, Tuxedo Labs, and Frame Break. Wikipedia's profile also lists Coffee Stain Gothenburg, Iron Gate Studios, and Other Tales Interactive.

Two structural changes shape that portfolio:

• In December 2025, Coffee Stain spun off from Embracer Group and became an independent, publicly traded company known as Coffee Stain Group.
• Coffee Stain Malmö, founded in February 2022, was shut down in April 2026, per studio head Daniel Persson.

For a snapshot of what the group was promoting at the time of that capture, the 2026-10-12 homepage records the Big Break Showcase announced on September 16, 2026, and Teardown's free multiplayer update and Mod Pack 6 as released on September 15, 2026 for PlayStation 5 and Xbox Series X|S.

What the Welcome to Bloxburg Coffee Stain Story Means for Players

The most visible change for players has been branding rather than gameplay. The game's official page now lives on coffeestain.com and carries the group's corporate details, while the experience itself remains a Roblox title with its own Roblox listing. The three pillars Coffee Stain promotes — build, work, relax — are the same activities players have long described in the game.

If you are checking anything that changes over time, go to the right source. The Roblox listing is the place to verify live availability, access requirements, and any pricing, while the Coffee Stain game page is the authoritative record of who develops the game. Talk about upcoming content is community chatter until it appears on one of those two pages.

FAQ: Welcome to Bloxburg Coffee Stain Questions

Did Coffee Stain buy Welcome to Bloxburg?

Yes. In August 2022, Embracer Group confirmed it had acquired a "secret developer" for $100 million and placed it under Coffee Stain. In December 2022, news outlets identified that developer as Shortcake AB, the maker of Welcome to Bloxburg. The game's creator, Coeptus, confirmed the partnership in January 2023, according to the Wikipedia profile of Coffee Stain Studios captured on 2026-10-12.

How much did the Welcome to Bloxburg Coffee Stain deal cost?

$100 million, based on the December 2022 reporting summarized in that same profile. The figure describes the purchase of the developer, which Embracer had publicly referred to only as a "secret developer" before it was identified.

Who develops Welcome to Bloxburg now?

The studio that made the game, Shortcake AB, was renamed Coffee Stain Gothenburg after the acquisition. The official game page credits Coffee Stain Group AB, with a registered address in Skövde, Sweden — the city where Coffee Stain Studios was founded in 2010 by nine University of Skövde students.

Is Welcome to Bloxburg still available on Roblox?

The official Coffee Stain game page, as captured on 2026-10-12, still describes Welcome to Bloxburg as an online social game on the Roblox platform and links out to the experience. Because availability, access requirements, and pricing can change, check the Roblox listing for the live status rather than relying on any article.