Welcome to Bloxburg Sold: The Story Behind the Reported $100M Deal

Was Welcome to Bloxburg Actually Sold?

According to the reporting, yes. On December 29, 2022, Sportskeeda published a report stating that Welcome to Bloxburg sold to Embracer Group — the Swedish video game and media holding company previously known as THQ Nordic AB — for an alleged $100 million. The outlet traced the claim to Roblox developer Evan, who posts as @EvanZirb, and to trademark records that registered the game's mark to a company called Coffee Stain.

That trademark detail is the strongest thread in the Welcome to Bloxburg sold story. Coffee Stain is a Swedish studio that Embracer Group had acquired back in November 2018, and the registration pointed there rather than to Embracer directly. An unofficial account that tracks the Swedish company, @EmbracerInvest, had hinted at the connection earlier in December 2022.

What's missing is official confirmation. Per the same report, none of the parties involved issued a statement about the sale, and the $100 million price was never verified. Sportskeeda noted the figure seemed plausible because the game reportedly earned $37 million in 2021/2022.

For context, Welcome to Bloxburg is an open-world life-simulation game where players build and decorate homes, work jobs, drive vehicles, and level skills — a formula frequently compared to Adopt Me! and Brookhaven RP.

Welcome to Bloxburg Sold: A Timeline of the Deal Reports

Two things stand out from that sequence. First, the deal was never announced — it surfaced through developer tweets and trademark filings. Second, the money is an estimate, not a confirmed figure, which is why the Welcome to Bloxburg sold reports are best read as reporting rather than a corporate fact sheet.

Why the Reported Sale Made Sense

The people involved never explained their reasoning, so everything here is community-level context rather than an official rationale. Even so, the pieces fit.

Welcome to Bloxburg was created on November 4, 2014 by Coeptus, a developer who keeps his real name private and who was described as a university student back in 2018. By late 2022, the game had grown far beyond what a small team could comfortably maintain.

As of Sportskeeda's December 29, 2022 report, the game had more than 4 million likes and 6.9 billion visits. That scale, paired with a tiny development crew, is the backdrop most discussion of the Welcome to Bloxburg sold decision points to: a bigger owner could fund expansion and ship updates more consistently.

Coffee Stain's track record fit that theory. The studio has published titles including Goat Simulator 3, Valheim, and Midnight Ghost Hunt, and the acquisition looked like its introduction to the Roblox platform.

What Changed After the Welcome to Bloxburg Sold News

The clearest sign the deal went through isn't a press release — it's the parent company's own website. Coffee Stain Group's official page for Welcome to Bloxburg lists the game among its titles and credits Coffee Stain Group AB, a company registered in Skövde, Sweden, as the developer. That page was captured on October 12, 2026.

The game itself is still running. When the official Welcome to Bloxburg listing on Roblox was captured on October 12, 2026, it showed the experience as active and credited to "Bloxburg Development," with more than 10.1 billion visits, 14,014,754 favorites, and 20,159 players in-game at the moment of capture. The same page listed a server size of 12, a "Minimal" maturity rating, and a last update of 10/9/2026.

Content keeps moving, too. That snapshot promoted a seasonal Halloween event with minigames and items, along with a Gothic-themed item drop scheduled for Thursday, October 15, at 12:00 PM.

For players, the day-to-day loop looks familiar. A community Let's Play from an early version of the game shows how the job system works: the creator signs on as a mechanic, refills oil, repaints motorcycles, and swaps tires while shift earnings and promotion progress climb in the HUD. That session ended with a $262 cash-out — player experience from one run, not a payout guide.

Sorting Fact From Rumor

Frequently Asked Questions

Was Welcome to Bloxburg sold?

According to December 2022 reporting, yes. Developer Evan (@EvanZirb) said the game had been acquired by Embracer Group for an alleged $100 million, and trademark records pointed to Coffee Stain. No official statement ever confirmed the price.

Who bought Welcome to Bloxburg?

The trail leads to Coffee Stain, a Swedish studio that Embracer Group acquired in November 2018. As of October 12, 2026, Coffee Stain Group's own site lists the game and credits Coffee Stain Group AB as the developer.

When did the Welcome to Bloxburg sold news break?

In late December 2022. Sportskeeda's report was published on December 29, 2022, following hints from the @EmbracerInvest account earlier that month.

Is Welcome to Bloxburg still active after the sale?

As of October 12, 2026, the official Roblox listing showed the game active with more than 10.1 billion visits, and it was running a Halloween event with a Gothic items drop scheduled for October 15.